Brand Identity

Trust starts
with design.

Our visual identity reflects clarity, care, and confidence in every detail.

Logo
Clir logo
  • Wordmark
  • Dark green
  • Clear space
× × × × Clir logo clearspace
Color Palette (7 steps)
Step 1
#FDFFFD
Step 2
#F9FFFB
Step 3
#D9F7EC
Step 4
#BFE8D8
Step 5
#8BC7B0
Step 6
#4D8A72
Step 7
#044733
🌿
Meaning: Health, Fresh, Trust
A natural green scale that represents wellbeing, balance, and reliability.
Typography
Aa
Clean, modern,
and highly readable.
Headings | Bold & Clear
Body | Simple & Legible
Buttons | Friendly & Actionable
Tone & Voice
😊
Friendly
We speak like a helpful friend.
💬
Clear
We communicate simply and honestly.
Confident
We're here to support your choices.